We finally decided that it would just be easier to take him to a groomer a couple of times a year. The groomer couldn't really do a thing with his hair as it was so matted (and yes, I do try to brush him but, he hates it). Max ended up getting a 'lion cut' which, sort of fits his 'larger-than-life' persona. He hated the process and was quite traumatized but, I really think he feels better now ... despite some initial indignation. So, here is the new and improved Max:
Pretty darned funny, isn't it?